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TheJellyHearts @ Velocity Novena Square

238 Thomson Rd, Singapore 307683 #02-10

6977 7869

$7 · Halal Certified · Bakery · Dessert · Cakes · Jelly Cheesecakes

Monday: 10:30 AM – 9:00 PM Tuesday: 10:30 AM – 9:00 PM Wednesday: 10:30 AM – 9:00 PM Thursday: 10:30 AM – 9:00 PM Friday: 10:30 AM – 9:30 PM Saturday: 10:30 AM – 9:30 PM Sunday: 10:30 AM – 9:00 PM

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Reviews on Google (4.0/5.0)

Sorted by Relevance - 14 Reviews

steven lau

Rated 5.0/5.0 6 months ago

i walked in and decided to buy a cake today, the guy and a young lady who are manning the counter are very friendly and polite, unfortunately they dont have much flavour to choose, but the guy recommended me the cake with similar taste that i am looking for, thank you Soon and your colleague, the cake is really amazing and delicious. 👍🏻

Flo Yeow

Rated 4.0/5.0 a year ago

It's definitely a nice alternative to your usual cakes. Whether it's for birthday, events, or just because. The cheesecake layer is nice, coupled with the jelly like top, and that heart shaped fruit cut out. It definitely reminds me of childhood. I really like how their boxes are packaged, sturdy, does the job, and has all the descriptions printed on it.

Shann Chow

Rated 1.0/5.0 a year ago

I was wondering about the rating of this outlet. Shouldn’t all jelly hearts outlets be the same? Now I know why. They missed out the name on my birthday cake and denied all responsibilities. The lady at the shop is not apologetic and insisted it’s my fault for not putting it in the right area online even though it’s in comments too. No one has even called me to ask me why there’s no name on a cake that is $138. And she insisted it’s her company and not her fault. Wow!


Rated 2.0/5.0 a year ago

While item itself was fine, male staff (malay) at Novena was very unprofessional. It was my first time purchasing, and i did not know that the jelly would melt if not refrigerated. staff could have reminded me of this but he did not. He also asked me "how many candles do you want?" and I told him 3. His response was "I can only give 1." Then what is the point of asking me how many???

Vonne Ong

Rated 5.0/5.0 a week ago

Staff Nurulhuda and Rafidah very friendly and polite.

Kochu Ma

Rated 5.0/5.0 a year ago

It was a last-minute order, and I spoke with Ms Shirley about it. I am overjoyed with her assistance. Keep up the good work. I will strongly suggest that my friends to contact her.

Leonard Wee

Rated 3.0/5.0 6 months ago

Wow. The pricing on these items on sale here is really amazing. 5 bucks for a little cookie and 8 bucks for some jelly which is sugar gelatin water. Hmmmm...

Arianna N.

Rated 5.0/5.0 6 months ago

I am pleasantly impressed with how welcoming and knowledgeable your staff is! She shared with me all the fillings of the different flavours that left me spoilt for choices. Thank you Huda, it was a grab and go but you are lovely!! Have a good day too!

Lina Pek

Rated 5.0/5.0 5 months ago

I wish to express my heart-felt thanks to Ms. Mel for her exemplary service rendered. As a first time customer to Jelly Hearts, I was a little lost as to what favoured cake to order. Ms Mel was very patient to explain to me and it was her great service that made my cake shopping experience a very pleasant one. Thank you so much Mel.


Rated 5.0/5.0 2 months ago

aidanor and hui yu were super niceee. they offered like cake recommendations and like they were welcoming :) they were super friendly as well and im thankful for their service. wishing them the besttt

Judy Ang

Rated 5.0/5.0 in the last week

so kind of this lady name Hui Yu. came to Novena branch at 9.10pm and was closed. saw this lady carry her bag and walking out as she say shop closed end work .. so i ask if i could buy a box of 9pcs jelly..she is so kind she even served me even tho is after her work hour. and i manage to get 1 box. 5 STAR THUMB UP FOR THIS LADY.. Thank u very much Hui Yu.